Philippine Fiesta USA, Inc. dba Fiesta in America is a 501 (c) (3) not-for-profit organization
The Philippine Amusement and Gaming Corporation (PAGCOR) presents Pasko in America
Fiesta in America sponsors and exhibitors generate incredible profits, with an astounding 90%* of their products sold.
*The exceptional profit generation mentioned above, with a reported 90% of products sold, is contingent upon individual circumstances and may vary based on the specific products involved. It's important to note that services operate under a different set of metrics and considerations.
This year, our festival will showcase the beloved Filipino “parol,” a symbol of light, faith, and connection to Filipinos’ home, the Philippines. It embodies the Filipino Christmas spirit and reflects the pride of millions who, through the parol, are reminded of their heritage.
Event shout-outs: Gain recognition throughout the day as we celebrate sponsors’ contributions during festival activities.
Showcase your brand: We will spotlight your brand in our social media posts, reaching an enthusiastic Filipino-American community in the northeast and broader audiences.
Community impact: Support a meaningful event that celebrates Filipino heritage and unity during the holiday season.With your support, we can bring to life this inspiring holiday event that celebrates the warmth, resilience, and creativity of the Filipino community. Together, let’s light up this holiday season and create an unforgettable experience that resonates far beyond December 7.
Dear Friends:
Experience the Heart of Filipino Christmas at Pasko in America
For Filipinos, Christmas begins earlier than in most countries, with the holiday season kicking off as soon as the "ber months" roll in. From September onward, the spirit of Christmas fills the air with festive music, colorful decor, and cherished traditions. It’s only fitting, then, that Pasko in America, a joyful celebration of Filipino culture and community, takes place on Saturday, December 7, 2024, from 10 am to 6 pm at Court A of American Dream in East Rutherford, NJ.
This event brings together at least 5,000 Filipino Americans from New Jersey, New York, and nearby states, alongside nearly 60,000 visitors exploring one of the East Coast’s premier entertainment and retail centers. With free admission, it’s a day of festive cheer that is open to everyone -- even to non-Filipinos who would like to experience Christmas, the Filipino way.
Pasko in America invites all attendees to experience the warmth, joy, and unique traditions of a Filipino Christmas through cultural performances, kid-friendly workshops, and interactive activities designed to bring the community together in celebration.
This isn’t just another holiday event. Pasko in America is part of a larger mission led by Philippine Fiesta USA, Inc., a 501(c)(3) non-profit organization. Beyond this celebration, the organization brings to life events like the glamorous People’s Ball and the expansive Fiesta in America Expo, both in August next year, fostering cultural pride while raising funds to support Filipino arts, history, and community outreach.
Yet, the success of these initiatives depends on community support. Your donations, with a link provided, in our website, fuel this mission, helping to bring world-class Filipino performers, unforgettable programs, and meaningful experiences to life. Each contribution ensures that Filipino traditions continue to thrive.
As the year winds down, Pasko in America serves as a joyful reminder of the enduring power of togetherness and cultural pride. Whether you’re rekindling old traditions or discovering new ones, prepare to be part of an extraordinary celebration that blends timeless heritage with modern holiday Pinoy magic.
We can't wait to celebrate Pasko in America with you!
Fernando Mendez
CEO & President, Pasko in America and Fiesta in America
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Christmas celebration, with performers singing songs to celebrate the festive season, Filipino style
Featuring Philippine cities, trade exhibit, music performances
Featuring Philippine cities, trade exhibit, music performances
Attending Fiesta in America extended our customer base to include not just Filipinos but the mainstream as well. I can't wait to attend its Christmas festival!
We love to perform at Fiesta as it is at American Dream which has 60,000 visitors daily.
We loved the event.
