Philippine Fiesta USA, Inc. dba Fiesta in America is a 501 (c) (3) not-for-profit organization
Dear Friends:
Imagine your brand at the very heart of the Filipino American Christmas celebration—seen, heard, and remembered by thousands of consumers at the peak of the holiday season. That’s what PASKO In America 2025: The Philippine Christmas Experience at American Dream delivers.
On Saturday, December 2026, Court A of American Dream in East Rutherford, NJ—the second largest mall in the U.S.— will be transformed into a vibrant family destination. Now on its 3rd year, PASKO In America celebrates Christmas as a cultural hallmark while opening doors to new business for tourism, exports, real estate, and consumer brands.
Depending on your level of participation—Sponsor, Exhibitor, or Advertiser—you will receive:
We offer multiple participation levels to suit your brand’s goals:
Every package ensures your business connects with thousands of high-income consumers when they are most ready to spend.
We can't wait to celebrate Pasko in America with you!
Sincerely,
Fernando Mendez
CEO & President, Pasko in America and Fiesta in America
People's Ball is the tri-state area's leading Filipino American networking and recognition gala. Through its annual Filipino American Empowerment Awards, it has honored more than 140 Filipino Americans for their achievements in business, arts, healthcare, public service, and community leadership. Awardees are featured in Fiesta Talks Magazine, distributed to over 13,000 attendees during Fiesta in America.
To recognize Filipino-American excellence and create lasting connections among leaders who shape our community's future.
To build a strong, influential network of Filipino American professionals and changemakers across the tri-state area—where success is celebrated, relationships are forged, and collective impact grows.
Your generosity helps keep Pasko in America alive for future generations. As a nonprofit, we rely on donors like you to share the beauty of Filipino Christmas with thousands in our community.
Your gift will shine bright:
Parol of Hope – Your name displayed on a digital or physical parol (lantern).
Family & Barkada Giving – Give as a group under one name to honor the bayanihan spirit.
Every donation, large or small, lights up our festival and strengthens our community.
Thank you for your generosity. Together, we’ll make Pasko in America shine even brighter.
Fiesta in America sponsors and exhibitors generate incredible profits, with an astounding 90%* of their products sold.
*The exceptional profit generation mentioned above, with a reported 90% of products sold, is contingent upon individual circumstances and may vary based on the specific products involved. It's important to note that services operate under a different set of metrics and considerations.
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Featuring Philippine cities, trade exhibit, music performances
Featuring Philippine cities, trade exhibit, music performances
Attending Fiesta in America extended our customer base to include not just Filipinos but the mainstream as well. I can't wait to attend its Christmas festival!
We love to perform at Fiesta as it is at American Dream which has 60,000 visitors daily.
We loved the event.
