Experience the Heart of Filipino Christmas at Pasko in America

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Dear Friends:

Imagine your brand at the very heart of the Filipino American Christmas celebration—seen, heard, and remembered by thousands of consumers at the peak of the holiday season. That’s what PASKO In America 2025: The Philippine Christmas Experience at American Dream delivers.

On Saturday, December 6, 2025, Court A of American Dream in East Rutherford, NJ—the second largest mall in the U.S.— will be transformed into a vibrant family destination. Now on its 3rd year, PASKO In America celebrates Christmas as a cultural hallmark while opening doors to new business for tourism, exports, real estate, and consumer brands.

The Opportunity

• 7,000+ Filipino Americans from across New Jersey, New York, and nearby states (admission is free).
• 60,000+ multicultural holiday shoppers at American Dream that same day—an affluent, high-spending audience.
• Perfect timing: U.S. consumer spending peaks during the Christmas season.

The Experience

• Pamaskong Handog – a free Christmas concert featuring Filipino American talents and a surprise guest from the Philippines.
• Philippine Holiday Travel Packages – exhibitor booths promoting trips, resorts, and destinations.
• Parol Festival – lantern showcase, workshops for children, and a design competition.
• Specialty Gifts Exhibitors – native products, artisan crafts, and holiday gifts.
• Caroling Choirs – multi-generational choirs singing in Tagalog and English.

Your Brand Benefits

Depending on your level of participation—Sponsor, Exhibitor, or Advertiser—you will receive:

• Comprehensive visibility: Logo on posters, print ads, flyers, banners, festival signage, and select press releases.
• Powerful media reach: Exposure in the Pasko In America Magazine (2,000 free copies + digital download), our e-newsletter (8,000+ subscribers, 10,000+ readership), and social media shout-outs.
• High-impact presence: On-stage LED video spots, frequent host mentions, and featured posts on Facebook, Instagram, or TikTok.
• Direct consumer engagement: Exhibitor table for lead collection and one-on-one consumer interaction.
• Extended exposure: Eight months of visibility on philippinefiestausa.com.

Sponsorship & Exhibitor Packages

We offer multiple participation levels to suit your brand’s goals:

• Co-Branding Partner – $15,000
  Premier exposure, including inside back cover ad in Pasko in America Magazine, full-page advertorial in the Journal, multiple social media campaigns, and up to four exhibit tables.
• Gold Sponsor – $5,000
  Full-page print ad, three pre-event social media posts, on-site branding, and up to two exhibit tables.
• Silver Sponsor – $3,000
  One exhibit table, two social media campaigns, and a half-page print ad.
• Exhibitor – $1,800
  Entry-level sponsorship with logo placement, booklet listing, two social media posts, and an exhibit table.

Every package ensures your business connects with thousands of high-income consumers when they are most ready to spend.

We can't wait to celebrate Pasko in America with you!

Sincerely,

Fernando Mendez
CEO & President, Pasko in America and Fiesta in America