Engage the American Market
Message from the President & CEO
Dear Friends:
As we look ahead to Fiesta in America Expo 2025, I am filled with immense pride and excitement for what’s to come. This year, we set a new standard with the Fiesta in America Expo 2024, attracting nearly 13,000 attendees and creating a vibrant atmosphere that welcomed over 60,000 visitors at American Dream. Our celebration of Filipino culture, combined with dynamic business opportunities, has solidified our position as the premier Filipino event in the northeastern part of the United States.
In 2025, we aim to elevate this legacy even further. We are bringing back the events that you’ve come to love over the years—Pasko in America, the 14th People’s Ball with the Empowerment Awards gala, and our two-day Expo—all designed to honor the richness of our heritage and the strength of our community.
The Empowerment Awards 2025 will continue our tradition of recognizing the incredible achievements of Filipino Americans who have made significant contributions in their respective fields. These honorees exemplify the resilience, creativity, and leadership that our community is known for, and it is our honor to celebrate them.
Fiesta in America has always been more than just a cultural event; it’s a platform for connecting communities, fostering business growth, and creating opportunities. The 2025 Expo will be no different. We’re expanding our business and cultural exchange programs, with more opportunities for networking, investment, and collaboration. Our partnerships with major sponsors and exhibitors will provide attendees with an unparalleled chance to explore the potential of the Philippines, from its stunning landscapes to its thriving industries.
But Fiesta in America is also about giving back. We’re offering free healthcare screenings and family-friendly activities in partnership with leading healthcare organizations, some of them manned by our fellow Filipino nurses. It’s our way of ensuring that Fiesta in America remains a celebration that benefits everyone.
I look forward to seeing you at Fiesta in America Expo 2025, where we will once again come together to celebrate, connect, and empower our community. Together, let’s continue to build on this legacy and create even greater opportunities for the future.
Sincerely,
Fernando Mendez
CEO & President, Fiesta in America
Biggest Annual Indoor Event on the East Coast
Marking 27 years as the biggest annual indoor Filipino event on the U.S. East Coast. Admission is free of charge. Consumer engagement is non-stop.
Mission
The purpose of Fiesta in America is to inspire Filipino organizations to recognize and harness their cultural heritage as a powerful driver for business growth and innovation. Through trade fairs, business talks, cultural performances, and promotion of Philippine destinations, Fiesta in America demonstrates the economic potential of Filipino traditions, from cuisine to artistry, for the economic advancement of the Philippines and the Filipino American community. Additionally, the event continues its long-standing commitment to social responsibility by supporting various beneficiaries, further contributing to community development and well-being.
Join Fiesta in America 2025 -- The Premier Filipino Cultural and Business Expo at American Dream in Northeast USA. Engage with 10,000+ Filipino-Americans plus over 60,000 American Dream visitors at a 10-hour indoor festival each day for two days.
Save your spot now by filling out our sponsorship and exhibition forms
Population Impact: 4.1 million Filipino Americans make up 17% of the US Asian American population; 300,000 in New York and New Jersey
Naturalization and Citizenship: 75% of Filipino immigrants in the US are naturalized citizens, surpassing other major Asian groups.
Economic Strength: Median household income for Filipino Americans is $100,600, in line with the broader Asian American community.
Sponsors Rate
Platinum Sponsor
$50,000
Diamond Sponsor
$25,000
Gold Sponsor
$15,000
Silver Sponsor
$10,000
Bronze Sponsor
$5,000
Full entitlement and inclusions are available upon request.
For exclusive sponsorships, please email info@fiestainamerica.com
LED Advertising: Available upon request
US
Call Vicie at (1)212.682.6610 or email info@fiestainamerica.com
Philippines
Call Susan del Mundo at (63) 91.099.6157 or email her at sdelmundo@gmail.com and cc info@fiestainamerica.com
FIESTA TALKS MAGAZINE: Your Gateway to Extended Brand Impact
Direct sales, marketing and brand-burnishing touches at Fiesta in America extends to the printed page as well. Fiesta Talks is the official 5,000-copy glossy publication that provides a handheld platform from which attendees can be engaged through ads, advertorials, and response mechanisms such as coupons. And because Fiesta Talks is often taken home as a freebie, its pass-on readership ensures consumer touches even after Fiesta in America.
Print Magazine Advertising (Fiesta Talks)Back Cover $3,000 Inside Full Page/Back or Front $2,000Premium Page $1,000 (first 5 pages starting page 3)Inside Full Page $600
PRINT AD MECHANICAL REQUIREMENTS: Publication trim size is: 8" x 10.5” Preferred ad format: Adobe PDF fileProduction Charges: Typesetting or artwork design are billed separately to the advertiser at a flat rate of $200.
Please send all finished digital artwork to info@fiestainamerica.com Deadline for submission is July 16, 2025.
Double The Impact, Double the Opportunity
Double the market exposure (two full days)
Twice the number of person-to-person consumer touches than in 2024
120K of weekend shoppers who crave free, engrossing events
A venue that oozes class, enhancing sponsors’ and exhibitors’ total brand imageFlexibilty in the choice of one-day or two-day business participation
Wall-to-wall engagement at the exhibit booths, on the LED screen, in the pages of the event magazine and E-newsletter; and on social media
Stand Out in a Premium Venue
SPONSORSHIP OPPORTUNITY
Maximize your brand's impact with our comprehensive sponsorship package. Enjoy integrated consumer touchpoints, including prominently located booths, full-page magazine ads, one-year website exposure, onstage LED screen videos, e-newsletter features, and targeted social media postings. Seize the chance to connect with your audience across multiple platforms. Visit https://www.philippinefiestausa.com/fiesta-in-america-sponsorship-form
EXHIBIT WITH US
Our spacious Trade Pavilion booths offer exhibitors all-day opportunities for direct sales, relationship-building, and capturing email addresses for ongoing outreach. Booth sizes range from standard (8ft x 6ft) to double units, with prime or corner locations available. Secure your spot today at philippinefiestausa.com/exhibit
PEOPLE’S BALL
Companion gala of Fiesta in America
The People’s Ball is an annual gathering of Filipino American luminaries in the New York-New Jersey area whose purpose is to strengthen community bonds, promote Filipino culture in the United States, and celebrate Filipinos’ impact on American society.In addition, the event also became the hub of business professionals across the world to convene and share ideas and opportunities. Every year, the glittering ball is highlighted by the Empowerment Awards, conferred on outstanding Filipino American accomplishments in business and professional endeavors, public service, health care and the humanities. Their achievements serve as a beacon for the Filipino American youth to follow.
PROGRAM/SCHEDULE
People’s Ball. Sun, Aug. 11. An event gala for community leaders and business professionals
Fiesta in America. Day 1. Sat, Aug. 16
Fiesta in America. Day 2. Sun, Aug. 17
From Our Blog
We spend our days enjoying what we do and our attendees love it!
Aileen
Attending Fiesta in America was one of the best experiences of my life! The organizers did an incredible job of bringing Filipinos together. I can't wait to attend next year's festival!
Carina B.
We love to perform at Fiesta as it is at American Dream which has 60,000 visitors daily.
Emma L. and Friends
We loved the event.
