Message from the President & CEO

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Dear Friends:

Mabuhay from New York and New Jersey — and warm greetings to our friends and partners in the Philippines.

As we prepare for the 29th Fiesta in America, returning on August 15–16, 2026 at American Dream in New Jersey, I would like to personally invite Philippine local government units, brands, and U.S. companies serving the Filipino American market to consider this milestone edition as your most strategic U.S. engagement of the year.

If you are reading this in January, I am currently in the Philippines. Please know that you can reach out to me directly while I’m here—we are happy to meet, discuss participation options, and align your objectives with what Fiesta in America does best: turning culture into connection, and connection into opportunity.

For nearly three decades, Fiesta in America has been a trusted platform where trade, tourism, culture, and community come together in one place. Each year, we welcome thousands of Filipino American families from the Northeast—alongside a broader multicultural audience—into a high-energy indoor marketplace where provinces, cities, and brands can tell their stories, launch initiatives, and build lasting relationships. It’s a rare setting where you don’t have to create your own event in the U.S.; you simply step into one that already works.

What’s new for 2026 is our commitment to making every day of your New York–New Jersey visit count. In addition to the Expo itself, we are introducing curated New York landmark tours and focused B2B talks and matchmaking sessions for confirmed LGU and brand participants. These additions are designed so that your time in the U.S. is truly sulit: promote your destination or product at Fiesta, meet consumers and potential partners, and engage in meaningful business conversations—then experience iconic New York views you can bring back to your constituents and online audiences.

For LGUs, early participation matters. Reserving your space ahead of time allows you to secure prime booth locations near high-traffic corridors, prepare all required documentation for U.S. visa applications with ample lead time, and fully maximize your sponsorship entitlements—from LED screen exposure to editorial features. It also signals seriousness of intent to investors, tourists, and partners who value preparedness and continuity.

For Philippine brands, Fiesta in America continues to be a proven launchpad. Real estate, healthcare recruitment, finance and remittance, airlines and travel services, tourism and hospitality, retail and lifestyle, arts and entertainment, and healthcare and wellness have all found traction here. Our audience is highly bankable, deeply connected to the Philippines, and remarkably active on social media—often becoming your most authentic brand ambassadors.

What makes Fiesta in America distinctive is not just scale, but context. Hosted at a world-class venue minutes from Manhattan and beside MetLife, a major international stadium hosting the FIFA World Cup 2026, the event places Philippine cities, provinces, and brands shoulder to shoulder with global names—without losing the warmth, pride, and bayanihan that define us. This is where Filipino stories are told confidently on an American stage.

As we look toward our 29th year, our message is simple: plan early, participate fully, and let us help you make the most of your presence in the U.S. Whether your goal is tourism promotion, investment outreach, brand expansion, or partnership building, Fiesta in America is ready to be your window to the market.

I look forward to connecting—here in the Philippines or soon in New York—and welcoming you to what promises to be our most purposeful edition yet.