Capture Filipino American Buyers

August 15-16, 2026
American Dream, East Rutherford, NJ

Fernando "Nanding" Mendez
President/CEO
SAVE YOUR SPOT

Message from the President & CEO


Dear Friends:

Fiesta in America has always been more than just a cultural event; it’s a platform for connecting communities, fostering business growth, and creating opportunities.

The 29th Fiesta in America Expo on August 15 and 16, 2026 will be no different. We’re expanding our business and cultural exchange programs, with more opportunities for networking, investment, and collaboration.

Our partnerships with major sponsors and exhibitors will provide attendees with an unparalleled chance to explore the potential of the Philippines, from its stunning landscapes to its thriving industries.

I look forward to seeing you at the 29th Fiesta in America Expo, where we will once again come together to celebrate, connect, and empower our community. Together, let’s continue to build on this legacy and create even greater opportunities for the future.

Sincerely,

Fernando Mendez
CEO & President, Fiesta in America

Biggest Annual Indoor Event on the East Coast

Marking 29 years as the biggest annual indoor Filipino event on the U.S. East Coast. Admission is free of charge. Consumer engagement is non-stop.

Mission

The purpose of Fiesta in America is to inspire Filipino organizations to recognize and harness their cultural heritage as a powerful driver for business growth and innovation. Through trade fairs, business talks, cultural performances, and promotion of Philippine destinations, Fiesta in America demonstrates the economic potential of Filipino traditions, from cuisine to artistry, for the economic advancement of the Philippines and the Filipino American community. Additionally, the event continues its long-standing commitment to social responsibility by supporting various beneficiaries, further contributing to community development and well-being.

Double The Impact, Double the Opportunity

Double the market exposure (two full days)

Twice the number of person-to-person consumer touches than in 2025

120K of weekend shoppers who crave free, engrossing events

A venue that oozes class, enhancing sponsors’ and exhibitors’ total brand image

Flexibilty in the choice of one-day or two-day business participation

Wall-to-wall engagement at the exhibit booths, on the LED screen, in the pages of the event magazine and E-newsletter; and on social media 

Stand Out in a Premium Venue

SPONSORSHIP OPPORTUNITY
Maximize your brand's impact with our comprehensive sponsorship package. Enjoy integrated consumer touchpoints, including prominently located booths, full-page magazine ads, one-year website exposure, onstage LED screen videos, e-newsletter features, and targeted social media postings. Seize the chance to connect with your audience across multiple platforms. Visit https://www.philippinefiestausa.com/how-to-exhibit

EXHIBIT WITH US
Our spacious Trade Pavilion booths offer exhibitors all-day opportunities for direct sales, relationship-building, and capturing email addresses for ongoing outreach. Booth sizes range from standard (8ft x 6ft) to double units, with prime or corner locations available. Secure your spot today at https://www.philippinefiestausa.com/how-to-exhibit

PEOPLE’S BALL
Companion gala of Fiesta in America, Aug 9, 2026
The People’s Ball is an annual gathering of Filipino American luminaries in the New York-New Jersey area whose purpose is to strengthen community bonds, promote Filipino culture in the United States, and celebrate Filipinos’ impact on American society.In addition, the event also became the hub of business professionals across the world to convene and share ideas and opportunities. Every year, the glittering ball is highlighted by the Empowerment Awards, conferred on outstanding Filipino American accomplishments in business and professional endeavors, public service, health care and the humanities. Their achievements serve as a beacon for the Filipino American youth to follow. 

From Our Blog

We spend our days enjoying what we do and our attendees love it!

4.8
Average rating

Aileen

Attending Fiesta in America was one of the best experiences of my life! The organizers did an incredible job of bringing Filipinos together. I can't wait to attend next year's festival!

Carina B.

We love to perform at Fiesta as it is at American Dream which has 60,000 visitors daily.

Emma L. and Friends

We loved the event.