29th Fiesta in America in NJ Opens Sponsorship Opportunities for Philippine LGUs, Brands—and Interested U.S. Businesses
Local Government Units and Companies Urged to Reserve Exhibition Space Early
New York, NY / East Rutherford, NJ – Philippine Fiesta USA, Inc. dba Fiesta in America announced today that the 29th Fiesta in America EXPO will return to American Dream in East Rutherford, New Jersey on August 15–16, 2026, once again transforming Court A into the largest indoor Filipino business and cultural marketplace on the U.S. East Coast.
Designed as a powerful bridge between the Philippines and the United States, Fiesta in America is inviting local government units (LGUs) and Philippine brands to secure their exhibition spaces now to promote their provinces, cities, and products to the nearly 300,000 Filipino Americans living in the Northeast, as well as to the 13,000 event attendees and over 120,000 weekend mall visitors who pass through American Dream. Many US-based companies targeting the Filipino American market also exhibit at the event..
A proven launchpad for Philippine provinces, cities, and brands
For nearly three decades, Fiesta in America has united trade, tourism, culture, and entertainment in one dynamic setting, supported by strong partnerships with Philippine tourism agencies, Filipino American associations, and corporate sponsors.
The 2025 edition, headlined by multi-awarded singer-actress Vina Morales, reaffirmed Fiesta’s reach and impact, filling Court A with families, balikbayan shoppers, and multicultural audiences, while Philippine exhibitors—from airlines and hotels to LGUs and lifestyle brands—converted that foot traffic into leads, bookings, and long-term relationships.
“In 2026, we want even more LGUs and Philippine companies to treat Fiesta in America as its official U.S. window,” said Fernando Mendez, president and CEO of Philippine Fiesta USA, Inc. “This is where you can promote your province or city, launch your brand, and meet both consumers and business partners in a single weekend—without having to build your own event in the U.S.”
Why LGUs should reserve space now
Fiesta in America offers dedicated pavilion space for LGUs and regional tourism offices to showcase:
- Tourism campaigns and destinations – beaches, heritage towns, festivals, eco-tourism, culinary tours
- Investment and retirement programs – real estate opportunities, business parks, and special economic zones
- Outbound and inbound partnerships – city-to-city cooperation, education and training linkages, and trade missions
Reserving early ensures that LGUs can:
- Lock in prime locations near the main stage and high-traffic corridors for maximum visibility.
- Secure all documentation needed for U.S. visa applications, including formal invitation letters and signed contracts, allowing officials and delegation members to apply for visas with greater lead time and peace of mind.
- Fully enjoy the sponsorship entitlements such as logo placement, LED screen exposure, and features in Fiesta Talks Magazine by meeting submission deadlines.
“If your city or province is serious about attracting tourists, investors, and retirees from the U.S., you can’t wait until the last minute,” Mendez stressed. “An early booth confirmation also means an early start on your U.S. visa preparations, so your delegation travels with confidence.”
Payment for sponsorships and exhibitions are also easy, with Fiesta in America having established a presence also in the Philippines.
A rare opportunity for Philippine brands targeting both consumers and businesses
Fiesta in America’s F.I.E.S.T.A. framework (Fostering Innovative Entrepreneurship and Strategic Trade Alliances) — has made the event a natural home for Philippine brands ready to expand internationally. Growth sectors that consistently benefit from the expo include:
- Real estate investment – residential, vacation, retirement, and investment properties
- Healthcare recruitment – agencies and hospitals building pipelines for nurses and other healthcare workers
- Remittance and financial services – banks, fintech, and remittance platforms targeting frequent senders
- Airlines and travel services – carriers, OTAs, and tour operators offering PH-bound packages
- Tourism and hospitality – hotels, resorts, cruises, and wellness destinations
- Retail, fashion, and lifestyle – designers, apparel brands, handicrafts, home décor, and sustainable products
- Arts, culture, and entertainment – film, music, theater, content creators, and touring festivals
- Healthcare and wellness – medical tourism, clinics, wellness retreats, spas, and traditional healing
These sectors gain direct exposure to a highly bankable market: Filipino American households in the region have a median income above $100,000, are frequent travelers to the Philippines, and are highly engaged on social media—making them ideal early adopters and brand advocates.
“From real estate developers who closed over $300,000 in property transactions in a few hours to airlines that generated five-figure bookings during the weekend alone, Fiesta has proven again and again that this is not just a cultural show—it’s a serious business platform,” Mendez noted.
New for 2026: New York landmark tours and B2B talks
To help LGUs and Philippine brands go beyond consumer engagement and move into real deal-making, the 29th Fiesta in America will also offer:
- Curated New York landmark tours – Optional packages for confirmed Philippine sponsors and exhibitors, including a visit to an iconic Manhattan landmark and skyline viewing experience, ideal for delegations who want to maximize their U.S. trip and content creation opportunities for their own campaigns.
- Special B2B talks and matchmaking sessions – A focused series of business talks and networking opportunities designed for companies and LGUs that are targeting not only consumers but also U.S. businesses, distributors, recruiters, and institutional partners.
“These add-ons turn Fiesta in America into a mini-trade mission,” Mendez explained. “You can promote your province, meet your target customers, and also sit down with potential business partners—then cap your visit with classic New York City views that you can bring back to your communities and online followers.”
A world-class venue beside New York City
American Dream, the venue of its event, offers 3 million square feet of attractions, including over 450 retail stores, the Nickelodeon Universe Theme Park, DreamWorks Water Park, Big SNOW indoor ski park, extensive dining options, and massive parking—just 15 minutes from Manhattan and beside MetLife Stadium, a FIFA World Cup 2026 venue.
The combination of a premium setting and a built-in audience of weekend mall-goers makes Fiesta in America a unique stage where Philippine cities, provinces, and brands can stand shoulder to shoulder with global names while presenting their own distinctive stories and offerings.
Reserve your space and start your U.S. plans today:
- Fiesta in America – 29th Edition
- Dates: August 15–16, 2026
- Venue: American Dream, Court A, East Rutherford, New Jersey
LGUs and Philippine companies are encouraged to reserve their sponsorship or exhibitor packages as early as possible to:
- Secure prime booth locations
- Maximize media and LED exposure
- Obtain timely documentation for U.S. visa applications
- Qualify for early-bird benefits where applicable (10% discount for early sponsors)
To download sponsor and exhibitor forms, visit philippinefiestausa.com under “How to Exhibit.”
For inquiries:
Philippine Fiesta USA, Inc. (dba Fiesta in America)
124 East 40th Street, Suite 1004
New York, NY 10016 USA
Tel: +1 (212) 682-6610 | Email: info@fiestainamerica.com
